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How Diet Coke became fashion's favourite fizz

The Guardian - 12 Jan 2013 23:00
How Diet Coke became fashion's favourite fizz Who would have guessed that a cloyingly sweet, mass-produced, calorie-free drink would become the most stylish drink in the world? As Diet Coke celebrates its 30th anniversary, Christa D'Souza toasts the top of the pops Happy 30th Birthday, Diet Coke. It hardly seems possible you're so young. How can the Personal Computer be older than you? Those of us in the US when Diet Coke first launched remember its "world premiere" television ad, with Linda Evans, Telly Savalas and Bob Hope toasting its su...
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